Beyond Meta and Google: Taboola and 4 Other Ad Platforms Worth Testing
When Meta and Google costs rise, these platforms can add incremental reach: Taboola native ads, NAVER in Korea, Yandex in Russian-speaking markets, PropellerAds and Telegram Ads.
MediaGo & Taboola guides
26 articlesTaboola Study: 76% of Advertisers See Gains From Agentic AI
Taboola's May 2026 study on agentic AI in performance marketing: what advertisers reported, why large advertisers struggle more, how Realize+ fits in and what it means for your media plan.
Taboola Black Friday Playbook for Ecommerce Advertisers
How to plan Taboola campaigns for Black Friday and the holiday season: timing, offers, scenario-based creative, landing page matching, SpendGuard and Custom Rules.
Taboola Cold Start: How to Launch Campaigns That Can Actually Scale
What to prepare before your first Taboola campaign, how to structure it, which creative specs to follow, and how to read the first two weeks of data before you scale.
Taboola vs Google Ads: Which Should Get Your Next Advertising Dollar?
Google Ads captures existing demand; Taboola creates new demand on publisher sites. How they differ on intent, formats, targeting, bidding and cost, and how to manage Taboola campaigns day to day.
How to Open a Taboola Ads Account: Requirements, Approval and Your First Campaign
What you need before opening a Taboola (Realize) advertising account, how approval and ad review work, and how to set up tracking and a first campaign that can scale.
MediaGo Ads Guide: How Baidu's Native Ad Platform Works From Setup to Scale
How MediaGo native advertising works: inventory, SmartBid Max CV and tCPA bidding, tracking, creative and landing pages, and a step-by-step plan to launch and scale.
MediaGo vs Taboola: Which Native Ad Platform Fits Your Ecommerce Brand?
A practical comparison of MediaGo and Taboola for ecommerce and lead generation advertisers: inventory, bidding, tracking, creative and policy differences, and how to test both.
Native Ad Landing Pages and Advertorials That Pass Taboola and MediaGo Review
How to build advertorials and pre-sell pages for native traffic that pass Taboola and MediaGo review and still convert: disclosure, claims, structure, speed and tracking.
Is Taboola Traffic Actually "Garbage"? Why Treating All Publishers the Same Is Killing Your ROAS
Stop treating Taboola as a single traffic source. Learn how to segment publishers, filter high-CTR junk traffic, and optimize your native ad funnel for actual conversions.
Taboola Native Ads for Home & Outdoor: Why Practical Products Drive Higher Conversions
Learn how to scale Home & Outdoor products on Taboola by focusing on specific pain points, tailored landing pages, and native-first creatives.
Why Fox News Joining Taboola is a Game-Changer for US Lead Gen Advertisers
Fox News has officially joined Taboola's premium ad inventory. Discover why this high-quality, mature US audience is a goldmine for performance marketers.
Mastering Search Arbitrage: Why Revenue Per Visit (RPV) Beats Cheap CPC
Search arbitrage is often oversimplified as buying cheap native traffic and selling it for higher search ad payouts. In reality, long-term profitability depends on maximizing Revenue Per Visit (RPV) and navigating strict platform compliance rather than just chasing the lowest CPC.
Beyond the "Vaping" Tag: How to Scale E-Cigarette DSP Campaigns Globally
Relying solely on "vaping" interest tags is a recipe for high ad fatigue and soaring CPCs. Discover how to structure a multi-tiered DSP strategy to scale e-cigarette campaigns globally.
Why MiQ Programmatic Advertising is the Solution to DTC Traffic Fragmentation
Discover how MiQ solves traffic fragmentation for scaling DTC brands by unifying CTV, display, and retail media across multiple DSPs to drive true incremental growth.
Navigating Vape Ad Restrictions: How Programmatic DSPs Unlock Compliant, High-ROI Traffic
While global demand for e-cigarettes is booming, strict ad policies on Meta and Google leave vape brands struggling for traffic. Discover how programmatic advertising offers a compliant, scalable solution to reach adult consumers.
Choosing the Right Verticals for DSP Advertising: E-Commerce vs. Lead Gen Strategies
Not all products succeed on open web programmatic traffic. Discover why e-commerce and lead generation require completely different DSP playbooks, and how to identify if your vertical is ready to scale.
Why Taboola's Ultra-Low CPC is an E-Commerce Growth Engine
Many e-commerce brands are shocked by Taboola's low CPCs. Discover how to leverage native advertising to scale your performance marketing funnel beyond search and social.
The Real Engine Behind DSP Smart Bidding: Why First-Party Data Rules AI Performance
While AI promises hands-off ad optimization, DSP smart bidding relies entirely on the quality of your first-party data. Here is how to feed the algorithm for maximum ROAS.
Why Native Advertising Platforms Like Taboola Are Surging in Popularity
As search and social channels face rising costs and creative fatigue, performance marketers are turning to native advertising on the Open Web to unlock new, scalable acquisition channels.
How to Scale Beauty & Personal Care Brands on Taboola: Address the Problem Before Selling the Product
While Meta and TikTok rely on visual impulse, Taboola succeeds by educating the consumer. Learn how to structure your native ads, creatives, and landing pages to scale beauty and personal care brands.
Native Advertising for Consumer Electronics: How to Convert Tech Specs into High-ROAS Taboola Campaigns
Stop sending native ad traffic straight to product pages. Learn how to translate complex 3C electronics specs into high-converting real-world scenarios on Taboola.
Why Your Taboola Ads Aren't Converting: Fix Your Pixel and S2S Tracking First
The biggest risk in Taboola optimization isn't high CPCs—it's feeding the algorithm wrong data. Learn how to set up accurate tracking to scale your campaigns.
High Taboola CTR but No Conversions? Why Your Creative Strategy is Failing
If your Taboola campaigns are generating cheap clicks but zero sales, the issue isn't the traffic—it's your creative alignment. Here is how to optimize your native ads for actual conversions.
How to Scale Taboola Native Ads: Best Practices for Performance Marketers
Learn how to scale your Taboola native ad campaigns effectively by avoiding premature publisher blocking, managing budgets, and optimizing bidding.
Why AppLovin is Emerging as the Next Performance Channel for DTC Brands
Discover why DTC and e-commerce brands are testing AppLovin's AXON AI engine to find incremental growth beyond Meta and Google.