- Business details: company name, registration country and a contact person.
- Website or app: a live link with clear product information, pricing, contact details, privacy policy and refund policy.
- Target markets: the countries you want to advertise in.
- Expected spend: an estimate of monthly budget per platform.
- Account history: any existing ad accounts and past restrictions, so we can avoid repeating the same problem.
Landing pages are the most common reason for delays. Pages with missing policies, exaggerated claims or broken checkout flows are flagged during the eligibility review so they can be fixed before submission.