As short-form video continues to dominate consumer attention, Meta Reels has emerged as a powerful format for performance marketers and global brands alike. By adapting creative strategies to fit this highly engaging, vertical format, advertisers can drive significant improvements in both brand awareness and direct-response metrics. Here, we look at how two global brands, Maserati and Coach, successfully leveraged Reels to achieve their marketing objectives.
Case Study 1: Maserati – Adapting Brand Video for Reels to Boost Lead Generation
Maserati demonstrated how traditional brand assets can be effectively repurposed for high-performance social campaigns. The luxury automotive brand took existing video assets originally designed for television and long-form formats, and re-edited them into fast-paced, vertical Reels creatives.
To capture the interest generated by these dynamic videos, Maserati paired the Reels ads with native Meta Lead Forms and clear landing page forms designed for seamless lead collection.
According to Meta and third-party case studies, optimizing creative assets specifically for the Reels format yielded a significant lift in performance, including a reported 25% increase in lead volume.
Case Study 2: Coach – Leveraging Reels for Product Awareness and E-commerce Traffic
Luxury and fashion brands like Coach frequently utilize Reels as an upper-funnel discovery tool. By showcasing high-quality lifestyle footage, these short-form videos build brand reach and awareness among target audiences.
To convert this initial interest into measurable action, brands guide users from Reels to Instagram Shops, dedicated campaign landing pages, or direct links to drive e-commerce traffic and registrations.
Meta's official Reels resource library highlights similar strategic pathways, offering actionable recommendations for brands looking to scale reach and drive high-intent traffic through short-form video.